(In this article, Victor Uno explores the roadblocks to innovation and growth in Africa, and solutions for success). There’s something I’ve been thinking about for months… and today, I finally found the vocabulary for it. Sometime ago, I was tasked with leading the Go-to-Market (GTM) for a chain of Web3 products in Nigeria. On paper, […]
Meta’s latest advertising feature, “Engaged Shopper,” was launched with great fanfare, promising to help advertisers target people actively engaging with e-commerce ads on Meta platforms. The idea behind this feature is brilliant: focus on users who are already showing a keen interest in online shopping, making them prime candidates for conversion. However, what works wonders […]
As businesses navigate the second quarter of the year, implementing effective customer acquisition strategies is critical for sustained growth and success. While there are countless methods and strategies for acquiring new customers, it is important to explore a blend of innovation coupled with some established techniques. In today’s newsletter we highlight 4 customer acquisition strategies […]